The enthusiast-favorite watchmaker just made a play for a much bigger audience — and the athlete at the center of it couldn’t make more sense.

From a new Seiko solar to a Felix the Cat-inspired Bremont.

In Bangkok last month for the official inauguration of Grand Seiko’s boutique at Gaysorn Village, the Senior Vice President of Seiko Watch Corporation and Head of the Grand Seiko Global Division, ...

Seiko is in a bull run in India and has clearly been the favourite of major watch retailers, opening more doors. Positioned ...

Cerakote, mil-spec shock absorption and dive-ready water resistance.

We've rounded up our favourite low-key watches you can get for a bargain right now ...

In this guest post, Mark Vitantonio tells the story of his Seiko UFO 6138 ✓ A collector's lesson in humility, patience, and ...

Almost the entire Sumikko Gurashi lineup now graces the dial of their very own limited-edition Seiko watch, and it's ...

Seiko has announced a pair of limited-edition Prospex watches built to honor one of baseball's most dominant players right now. The two new Shohei Ohtani Limited Edition timepieces celebrate the Los ...

Do you want the perfect dive watch that is not a Rolex Submariner? ✓ See our top 5 alternatives from Tudor, Omega, and more! ✓ ...

Project Hail Mary follows Gosling to the sun, with an elegant wrist-mounted companion.

The debut of Credor at Watches and Wonders marks a major milestone in the international expansion of Seiko Watch Corporation's most discreet luxury brand. In this interview with Europa Star, Akio ...