By registering the jingle as a sound trademark, Kingfisher — owned by United Breweries Limited — has secured exclusive intellectual property rights over the audio signature itself.

United Breweries Limited has secured sound mark registration for Kingfisher’s iconic “Oo la la la le o” jingle.

The latest collaboration features three brand films in which Aujla reimagines the ‘Oo La La La Le O’ jingle in Afro, Punjabi and Funk styles.

With this registration, UBL has become the first company in the alcoholic beverages category in India to secure a registered sonic trademark.

The registration formally recognises the sonic identity used for nearly three decades, making UBL the first Indian alcoholic beverages company to protect a jingle as a trademark ...

MUMBAI: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the Heineken Company, has announced its association as the co-presenting partner of Karan Aujla’s P POP ...

Kingfisher Premium Packaged Drinking Water is Co-Presenting Partner of Karan Aujla’s P POP Culture India Tour 2026 with the singer reimagining Oo La La La Le O across three distinct musical styles ...

Here are some singles, deep cuts, and favorites that perfectly showcase the breezy, eclectic genius of Pos, Maseo and the ...

United Breweries, India's brewing and distillation giant, has obtained a sound mark registration for its iconic Kingfisher jingle Oo la la la la le o. The registration, granted by the Trade Marks ...

This week, Harry Styles mourns a lost relationship on the orchestral highlight from his latest album, vocal powerhouses Ty ...

Indian brewing and distillation giant, United Breweries, has successfully secured a sound mark registration for the iconic Kingfisher jingle ‘Oo la la la la le o’, which was associated with the beer ...