ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...
YouTube on MSN
How to create UGC and cinematic ads with AI
🎬 Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...
New research details how Civitai lets users buy and sell tools to fine-tune deepfakes the company says are banned.
Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns ...
Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...
Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...
Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...
Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...
Adgully successfully hosted the 9th edition of the MOBEXX Summit & Awards 2026, reaffirming its position as a premier platform dedicated to mobile-first marketing, advertising innovation, and AdTech ...
MarTech on MSN
Are ChatGPT ads worth NFL-level money?
OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it. The post Are ChatGPT ads worth NFL-level ...
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