Sports marketing is a surging global industry that is reshaping travel, tourism, media, and brand strategy with skyrock ...

The art of marketing in a virtual world, Stephen Colbert takes on the FCC, playtime gets new rules, U.S. pride needs a ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. For marketers adrift in a sea of media fragmentation, ...

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

MILAN (AP) — Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer’s memorial helmet at the Milan Cortina Games, is nothing new, according to a long-time IOC insider.

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in ...

Audacy and MOGL announced a strategic partnership to expand sports marketing opportunities through Name, Image and Likeness (NIL) sponsorships. The collaboration enables brands to integrate athlete ...

College football isn’t just a sport. It's a cultural institution and marketing opportunity that brands can no longer afford to overlook. With unmatched loyalty, regional pride, and digital-first ...

Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.