Sports marketing is a surging global industry that is reshaping travel, tourism, media, and brand strategy with skyrock ...

The art of marketing in a virtual world, Stephen Colbert takes on the FCC, playtime gets new rules, U.S. pride needs a rebrand.

MILAN (AP) — Political pressure on Olympic officials, like in the case of the Ukraine skeleton racer’s memorial helmet at the Milan Cortina Games, is nothing new, according to a long-time IOC insider.

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

From the Fifa Club World Cup to the Uefa Women’s European Championships, Wimbledon, the US Open, and the Tour de France, Summer 2025 will be packed with unmissable sporting moments from across the ...

The entertainment industry is competitive and the fight for customer discretionary spending is fierce. This means sports organizations can't neglect the marketing aspects of their business or assume ...

Anyone who has tried to promote a new product will know how difficult it is to obtain media coverage. Yet some organizations have now worked out how to get great coverage without relying on a finicky ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

In the fast-paced world of sports marketing, the landscape has undergone a remarkable transformation over the past few decades. Gone are the days when sponsorships were forged based on gut instincts ...

What a year it has been for Indian sports fans! The 2024 Paris Olympics closed to a record 170 Mn eyeballs in India, after 12 months of back-to-back action that included Cricket World Cup, IPL, t20 ...