Starbucks has tapped Tennessee as the home of a new corporate operations office. The Seattle-based coffee giant decided to expand into the Southern state’s Davidson County later this year, according ...

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Coffee giant Starbucks is modifying the Starbucks Rewards loyalty program on March 10 with a new tiered structure—Green, Gold and Reserve—that introduces faster Star earning, additional perks, and ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Starbucks unveiled a new lineup of permanent and seasonal menu items during Thursday’s Investor Day in New York City. Highlights include the newly renamed Energy Refreshers with adjustable caffeine ...

When Howard Schultz joined—and later acquired—Starbucks in the 1980s, he was deeply inspired by the communal culture of Italian coffee bars. From the beginning, Schultz envisioned Starbucks as more ...

Starbucks has announced its 2026 winter menu, which will see the launch of brand-new drinks and treats as well as the return of some old "seasonal favorites." Following the success of the Vanilla ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. One week into the Starbucks Workers United strike over ...

Starbucks unionized workers say they plan to strike on Nov. 13 — when the coffee chain will hold its annual Red Cup Day promotion — unless the company finalizes a labor contract by that date.

Starbucks new bear-shaped drinking vessel has customers scrapping in its cafes. On Nov. 6, the coffee giant officially launched its holiday menu and seasonal cups at stores nationwide, and in addition ...

Starbucks CEO Brian Niccol took the helm in September 2024, inheriting a company facing its first revenue decline in four years amid customer complaints about high prices and long wait times. A year ...

The Seattle-based coffee giant’s winter lineup lands on November 6 with six returning seasonal favorites, two brand-new bakery items, and plenty of holiday cheer. Nicolette is a lifestyle writer based ...