Add Yahoo as a preferred source to see more of our stories on Google. Ben Affleck, Bad Bunny and a fired-up Chris Pratt capture some of the Super Bowl Sunday energy. (Photo illustration: Yahoo News; ...

Today, we’re uncovering the secret Super Bowl traditions teams swear by—those quirky rituals, lucky charms, and pre-game habits that give players that extra mental edge on the biggest stage. We’ve dug ...

With Super Bowl LX officially wrapped up and the Seattle Seahawks as the newly-named champs, the odds for how next year's big game could unravel have already surfaced. And when looking at what the ...

Super Bowl LX was shaping up to be a memorable one even before game day. For one, it marks the diamond year celebration for the big game, taking place at Levi’s Stadium in Santa Clara, the same venue ...

The votes are in, and we now have the best Super Bowl 2026 ads according to you, our loyal readers. Earlier in the week, we told you that you could sign up for USA TODAY Ad Meter and vote on the best ...

As is often the case, the Super Bowl sequel between the New England Patriots and Seattle Seahawks didn't live up to the original. After playing in one of the greatest Super Bowls of all time 11 years ...

USA TODAY Ad Meter kicked off a 38th edition of the Super Bowl commercial ratings, and this year, The Arizona Republic's readership had a chance to bring its opinions to the forefront of the national ...

1. Anthropic takes a swipe at OpenAI’s approach to ads The Lay’s commercial was ostensibly advertising the fact that its potato chips are made from “real potatoes grown by generations of farmers ...

From dinosaurs to AI assistants with murderous tendencies, the big game brought big laughs! Join us as we count down our picks for the most memorable commercials that aired during the 2026 Super Bowl.

It might be time to admit that, much like the NBA Dunk Contest or the NFL’s Pro Bowl, the era of Super Bowl commercials being something special just may be over. While the Seattle Seahawks and New ...