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President Trump said he expects to receive $20 million in advertising and programming from Paramount's $16 million "60 ...
Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's ...
This strategy mirrors Amazon's ad strategy: layering high-margin advertising on top of a high-frequency transaction platform.
AI-powered ads mirroring the tone and style of original streaming content present brands an opportunity to fit into the ...
Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.
After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...
Wisconsin’s race for governor is hitting the airwaves more than a year before voting begins. Republican candidate Bill ...
"Money buys ads, but as we've seen far too often in Wisconsin, it can't buy wins," Schoemann adviser Ben Voelkel said. "It ...
The Democratic National Committee (DNC) is launching digital ads targeting a dozen Republican-held House districts, calling ...
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