This won't be the only time investors hear from Apple this quarter. The company typically holds its iPhone launch event in September. With that in mind, Thursday's earnings report feels like an "appetizer" to the "main event" of that iPhone reveal.

Apple (AAPL) is scheduled to report quarterly earnings after the closing bell today, with traders anticipating a sizable move from the iPhone maker's stock. Current options pricing suggests traders are expecting the shares could move 4% in either direction by the end of Friday’s trading session from their recent level at $209.