Allyson Felix is one of the most decorated athletes in history, a six-time Olympic-sprinting gold-medal winner and an 11-time world champion. But on May 22, she took a chance that really scared her: ...

Gap (NYSE:GAP) soared in early trading on Friday after reporting strong Q3 results and hiking its full-year guidance. Investors are showing confidence that CEO Richard Dickson is implementing a ...

Although athletic apparel and footwear has recently benefited from the "athleisure" fad, with consumers wearing athletic clothes for fashion versus athletic activity, we think a fundamental and ...

The rush of the back-to-school shopping season is officially here. That’s right, that means it’s time to shop for school supplies, backpacks, clothes and about a hundred other things. The GAP has you ...

If the new-look Gap is going to survive on its own, Athleta may hold the key. The trendy women’s athletic clothing brand will be part of Gap (GPS), Inc’s fresh start after the company spins off its ...

Competitors are challenging Lululemon's status as the golden child of retail. Once lauded for its revolutionary business model the yoga retailer has fallen on hard times recently. Last week, the ...

Gymnast Simone Biles is leaving Nike to strike up an exclusive marketing deal with Gap's Athleta, an activewear brand that focuses on women and girls. Biles will create her own line of activewear for ...

Gap Inc. has parted ways with its CEO amid questions over where the apparel group heads next. (Photo by Justin Sullivan/Getty Images) It appears that while stretch material may be worn by super heroes ...

Athleisure wear has always been popular, but became even more so during the pandemic. Athleta has been a strong performer for Gap before, during, and after the COVID-19 outbreak. The loss of the brand ...

If the new-look Gap is going to survive on its own, Athleta may hold the key. The trendy women’s athletic clothing brand will be part of Gap (GPS), Inc’s fresh start after the company spins off its ...