Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Fetcherr is one of the prominent suppliers of AI-powered dynamic pricing, and it already works with several airlines, including Delta, Azul, Virgin Atlantic, WestJet, and Royal Air Maroc, according to Aviation Week. Delta has said it doesn't share personal customer data with Fetcherr.

Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it plans to set dynamic prices.