The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

Whether you want a soft tint, all-over radiance, or something buildable for contouring, there’s an option for every skin tone, texture, and budget. Here are our favourites.

Beauty ($ELF) shares surged on Monday after Morgan Stanley upgraded the cosmetics maker to Buy from Hold, calling the recent ...

Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

e.l.f. Beauty ( ELF) announced in May that it would acquire Rhode, the fast-growing beauty and skincare brand founded by Hailey Bieber, in a deal valued at up to $1 billion. The deal amrked e.l.f.

Katherine Legge is the first woman to compete in the Cup Series since Danica Patrick in 2018. She is sponsored by e.l.f. Cosmetics. Learn about her journey in racing along with the e.l.f. products she ...