Rural India continues to outpace urban markets with an 8.4% growth in FMCG volumes in Q2 2025, as per NielsenIQ. Urban areas show signs of recovery, driven by smaller towns. E-commerce maintains ...

Rural India's FMCG volume growth outpaced urban areas for the sixth consecutive quarter, though the gap is narrowing. Overall, the Indian FMCG industry saw a 13.9% value increase, fueled by rural ...

Circana LLC today released new Circana Compass insights, providing a detailed review of 2025 global retail food and beverage ...

Opportunities to engage female consumers revolve around spruce-up spending and female-focused products putting them front-and ...