Whether you want a soft tint, all-over radiance, or something buildable for contouring, there’s an option for every skin tone, texture, and budget. Here are our favourites.

Beauty ($ELF) shares surged on Monday after Morgan Stanley upgraded the cosmetics maker to Buy from Hold, calling the recent ...

Elf Beauty (ELF) shares soared nearly 10% during midday trading on Monday after Morgan Stanley upgraded the company’s stock ...

e.l.f. Beauty ( ELF) announced in May that it would acquire Rhode, the fast-growing beauty and skincare brand founded by Hailey Bieber, in a deal valued at up to $1 billion. The deal amrked e.l.f.

Katherine Legge is the first woman to compete in the Cup Series since Danica Patrick in 2018. She is sponsored by e.l.f. Cosmetics. Learn about her journey in racing along with the e.l.f. products she ...

Cava Group (NYSE: CAVA) is hitting its stride and has one of the largest potential expansion opportunities in the restaurant ...

With Lam's help, E.l.f.—which describes itself as "a bold disruptor with a kind heart"—has built a thought-provoking ...

Effective 1 August, Elf has increased its prices by $1 to mitigate tariff impact — the brand’s third price increase in its ...

The cosmetics giant, which sources around three-quarters of its products from China, declined to provide a full-year guidance ...

Elf Beauty said on Wednesday it expects a smaller core profit margin for the first half of fiscal 2026 due to higher tariff ...

Shares of the company were up about 5% after the bell. The beauty retailer known for its vegan lip oils — available at ...

The beauty brand strengthens its retail presence with Sephora in the Middle East, Dollar General in the U.S. and rising ...