For background, let’s go to Alexander Aciman’s exhaustive comparison of a pair of two pairs of pants: one sold by lululemon, and one sold under Coscto’s in-house brand Kirkland Signature. This was ...

Lululemon, the prestigious sportswear brand, has filed a lawsuit against Costco, accusing it of selling replicas of its products under the Kirkland brand.

Lululemon is accusing Costco of leading customers into believing that the Kirkland-branded “dupes are in fact manufactured by the authentic supplier of the ‘original’ products.” ...

Lululemon is accusing Costco of leading customers into believing that the Kirkland-branded “dupes are in fact manufactured by the authentic supplier of the ‘original’ products.” ...

Lululemon is accusing Costco of leading customers into believing that the Kirkland-branded “dupes are in fact manufactured by the authentic supplier of the ‘original’ products.” ...

Lululemon is accusing Costco of leading customers into believing that the Kirkland-branded “dupes are in fact manufactured by the authentic supplier of the ‘original’ products.” ...