What Happened? Shares of toy manufacturing and entertainment company (NASDAQ:MAT) fell 12.4% in the afternoon session after ...

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

This is not Mattel’s first experiment with AI. In 2015, the company partnered with ToyTalk to release “Hello Barbie,” a Wi-Fi-enabled doll that could hold conversations with children.

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI's ...

Discover insights from Mattel's Q2 2025 earnings call, featuring growth in vehicles, margin expansion, AI innovation, and revised guidance amid global ...

Barbie maker Mattel is adding Generative AI (GenAI) to children’s toys and experts from Ontario including Western University ...

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Dive Brief: Mattel is considering AI applications across the business as it pursues a three-year, $200 million cost-savings target by 2026, the toy company said in its Q1 2024 earnings call. “We ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age ...

Mattel plans to launch its first AI-powered toys in time for Christmas 2025. AI toys could reduce peer play and creative problem-solving, raising concerns for future social skills. Kids’ brains are ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime. Mattel, ChatGPT creator to partner for new ...