Mattel, the U.S. maker of Barbie, Hot Wheels, and Uno cars, is partnering with OpenA I to develop toys and games that ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Barbie maker Mattel ( MAT) has been making toys for 80 years, during which it has become one of the leading global toy ...

Mattel MAT.O has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Senator Ted Cruz, Republican of Texas, who proposed that states that attempted to regulate A.I. in any way be barred from ...

To be clear, I don't think AI is going to end the world. I've used ChatGPT in a million ways, including as an aide for ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...