Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

E arlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

With its brightly colored, made-to-go-viral specialty shake, the McDonaldland meal draws from decades of cultural familiarity ...

Tomorrow — the first earnings call since McDonald’s announced and rolled out the return of Snack Wraps in June — we’ll find ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

The Snack Wrap was discontinued in 2016, but McDonald's has now officially re-released the menu item at participating locations. Here's what we thought.

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

When McDonald's first launched the Snack Wrap back in 2006, it became a sleeper hit for those who craved something a bit lighter than a burger on their fast food runs.