Paramount's revised bid for Warner Bros. Discovery is likely not enough to woo the company away from Netflix, experts say.

Ellison has personally guaranteed $40.4 billion in Paramount Skydance’s latest bid to stop Warner Bros. from selling its assets to Netflix.

Paramount needs to offer more to win the bidding war, Harris Associates portfolio manager Alex Fitch told Barron’s.

Warner Bros' fifth largest shareholder said it would hold out for more from the Ellison family-controlled Paramount.