NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Editor's note: A previous version of this file was published ahead of the WCWS championship series.It has been updated to reflect NiJaree Canady's new NIL deal at Texas Tech. One year removed from ...

NiJaree Canady continues to expand her business portfolio after a successful year with the Texas Tech softball team. Venmo announced Tuesday that Canady is one of three athletes from the Big 12 ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Enter NiJaree Canady and her seven-figure NIL deal. Nowhere is the phrase “money talks” more true than in the college sports industry, and Canady’s deal sends a clear message: female ...

Canady signed a one-year, $1,050,024 NIL contract with Texas Tech's NIL collective, The Matador Club, last July when she transferred to the Red Raiders from Stanford for the 2025 softball season.

Texas Tech starting pitcher NiJaree Canady (24) pitches in the sixth inning during a softball game between Texas Tech and UCLA at the Women’s College World Series at Devon Park in Oklahoma City ...

Any questions about whether NiJaree Canady's NIL deal to join Texas Tech softball can be put to rest. It's been a bargain for Tech at this point.

Any questions about whether NiJaree Canady's NIL deal to join Texas Tech softball can be put to rest. It's been a bargain for Tech at this point.