He helped bring crowds of music fans to a remote Tennessee cow farm with Bonnaroo, and to San Francisco with the Outside ...

Following Bonnaroo’s success, Mayers and Superfly co-founded the Outside Lands Music and Arts festival in 2008 – its first event was headlined by Radiohead, Tom Petty and Jack Johnson.

In 2002, Mayers and his Superfly coworkers launched the inaugural Bonnaroo Music and Arts Festival, in Manchester, Tennessee. They sought out an open expanse of land on a farm an hour outside of ...

Jonathan Mayers, co-founder of Outside Lands and Bonnaroo, dead at 51 The fans and atmosphere at the Bonnaroo Music and Arts Festival in Manchester, Tenn., in 2015. (Douglas Mason / Getty Images) ...

Jonathan Mayers, a concert promoter who co-founded the music festivals Bonnaroo and helped create Outside Lands as a principal at Superfly Entertainment, has died. He was 51. The cause of death is as ...

Just a few years later, Superfly started Vegoose, an annual Halloween music and arts festival, with multi-venue programming across Las Vegas in 2005. Mayers partnered with San Francisco’s Another ...

Photo courtesy of Outside Lands / Alive Coverage It’s not just that Outside Lands takes place in San Francisco, it’s that the ...