Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and ...
Google now sees more than 5 trillion searches per year
We still don't know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.
Google expands Vehicle ads to include RVs and campers
Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted ...
How to craft search ads that stand out
Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.
Google Ads stop running for some advertisers
Search Engine Land » PPC » Google Ads stop running for some advertisers Chat with SearchBot Please note that your conversations will be recorded. Starting on Saturday, March 1, 2025, some advertisers ...
Google Ads run different auctions for each ad location
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.
Not appearing in Google AI Overviews significantly harms webpages: Study
Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study ...
Branded search and SEO: What you need to know
Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that ...
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Google just lifted its 2019 ban on fingerprinting for advertisers
Search Engine Land » PPC » Google just lifted its 2019 ban on fingerprinting for advertisers Chat with SearchBot Please note that your conversations will be recorded. As of a few days ago ...