I analysed 6,926 trailers from 4,004 top-grossing films to find out if modern trailers really are too long or if I’m just ...

I studied the plots of 26,710 movies to look at where plot twists work, where they don’t, and why genre matters.

The unvarnished truth from 246 cinema executives working on the front line of moviegoing. This is exactly what the exhibition sector wants from both studios and independent filmmakers.

I was in Munich to speak at the Creators Conference as part of the Munich Film Festival. It was a really fun project as the organisers gave me complete freedom to study any aspect of the German film ...

I really must impress upon you just how much this article will ruin a bunch of movies for you. Seriously. This article reveals the endings of 59 excellently crafted movies. I can’t even give you a ...

Can cinemas survive the next 20 years? Exhibition execs on the post-COVID recovery and beyond Cinema operators and industry insiders reflect on the state of theatrical recovery, revealing cost-cutting ...

Although perhaps the biggest changes are still to come, AI tools are already reshaping how films are written, sold and made in big ways.

I analysed 32 million film ratings to see which genres attract the same fans. The result is a map of audience taste.

As horror films multiply and diversify, the label is collapsing under the weight of what it’s being asked to describe ...