MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination ...

Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for ...

Volunteers wearing helmets attracted attention and struck up conversations everywhere from local trains and flower markets to ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

Articles written by Poonam Prahlad ...

BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential. Omnicom has expanded Duncan ...

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...