Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

AJIO, part of Reliance Retail, is an online fashion platform offering curated global and Indian brands. DCM Shriram ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati ...

To commemorate International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL) launched a digital film titled ‘Hands ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...