If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Whether Sweeney, best known for her work in “Euphoria” and “The White Lotus,” will bring similar good fortune to American Eagle Outfitters, is far less clear. The ad sparked furor among some followers ...

Some, if not many, of PBS's approximately 350 local station affiliates operate on a shoestring, so for them, losing CPB's ...

Cloudflare, which last month unveiled a system for blocking content scrapers, claims it sees stealth crawling behavior on the part of Perplexity, the search/answer engine.

Using Grok Imagine, SuperGrok and Premium+ X subscribers on xAI's iOS app can now use text or image prompts to generate 15-second videos with a "spicy mode" trained for sexually explicit content.

Conversational search will change Amazon Alexa+ into more of an AI-based search engine. Amazon CEO Andy Jassy's description of an AI-generated ad for Alexa+ in a multistep conversation could help ...

Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group.

Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of ...

Dillon Gabriel has a well-known fondness for the Chrysler Pacifica, which he has used throughout his college career.

After a quarter century chronicling the ad biz, Smith explains why the time is right to shift to a different kind of media ...