When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

Sydney Sweeney's brother, Trent, poked fun at her controversial American Eagle campaign. The actress' brother, who is in the ...

Sydney Sweeney’s brother, Trent Sweeney, isn’t fazed by the backlash to her American Eagle campaign ad. Trent, who is in the ...

Singer Ash Ruder explained her viral "Blue Genes" song about family struggles has no connection to American Eagle's ...

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.