Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

McGuire, though, embraced the challenge head-on. Rather than to run from high-caliber opponents and pave a more manageable ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Following a massive weekend on the recruiting trail, Texas Tech now holds the top-ranked recruiting class in the Big 12, ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...