Dec 3, 2024 · 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

Jan 7, 2025 · 10 marketing predictions for 2025 as new era of productivity dawns With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges — including an uncertain regulatory landscape — with finesse.

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Oct 15, 2024 · Amazon unboxes advertiser capabilities spanning AI, DSP and insights The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services.

Oct 10, 2024 · How a focus on performance marketing has cost brands trillions: report Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with heaps of unrealized value.

Oct 19, 2023 · Snap helps brands streamline creator partnerships with new solutions Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

Jan 26, 2024 · Marketing playbook: Breaking down industry trends to follow in 2024 Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

Nov 26, 2024 · Super Bowl LIX: Tracking every ad As advertiser excitement for the big game endures, tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 9.

Oct 1, 2024 · Top marketing conferences to attend in 2025 As industry trends like retail media and artificial intelligence continue to spark curiosity, here are some must-attend events for marketing professionals eager to advance their strategies.

Sep 21, 2023 · Adidas puts fresh foot forward with global campaign honoring Trefoil icon A series of videos spotlight the Superstar, Gazelle and Samba, while the brand’s logo is receiving a makeover.