How To Implement Identity Resolution And Privacy Compliance ...
By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.
Avoiding the identity resolution trap | CDP Institute
Feb 28, 2022 · The way in which you perform identity resolution can have a profound impact on the customer experiences you’re able to deliver. If your goal is to deliver personalized, privacy …
How a CDP enables brands to know their customers and build ...
Mar 7, 2025 · A Customer Data Platform (CDP) enables you to implement identity resolution using either a probabilistic or deterministic approach. It connects the dots between customer actions …
Identity Resolution Rulesets - Rule Creation - Trailhead
Learn how to create identity resolution rulesets to unify individual profiles. Follow best practices to optimize your data and increase consolidation rates.
Reach real people, not devices by using a CDP with identity ...
May 15, 2025 · A CDP organizes a brand's first-party data, helping to unify everything they already have, but identity resolution actually cleanses, completes and expands the data by …
Guide to Identity Resolution Algorithms for CDP
Jan 5, 2025 · Identity resolution is the cornerstone of any Customer Data Platform (CDP). It involves consolidating disparate data points into unified customer profiles by resolving …
Identity Resolution
What is identity resolution? Identity resolution is how a Customer Data Platform (CDP) connects customer actions—like visiting a website, clicking an ad, or opening an email—into a single, …
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