Understanding Cost Per Thousand (CPM) in Digital Marketing …
Oct 9, 2025 · Cost per thousand (CPM) refers to the price advertisers pay for 1,000 ad impressions on a webpage. CPM is used both as a pricing model and a metric for measuring …
What Is CPM? Cost Per Thousand Impressions Explained
Dec 11, 2025 · CPM is a term commonly used in digital marketing and advertising and refers to the price an advertiser pays for every 1,000 impressions their ad receives. CPM is widely used …
Cost Per Thousand (CPM) - What Is It & How To Calculate It ...
CPM is a key metric that helps marketers understand the economics of advertising cost and reach. CPM stands for "Cost per Mille," where "Mille" is Latin for a thousand. In advertising, …
What’s CPM? Definition and Examples - Metricool
Jan 10, 2024 · In simple terms, cost per mile refers to the amount of money a company spends on advertising for every thousand potential customers reached. It is a key metric used in …
What Is CPM? The Role of CPM in Marketing | Mailchimp
The acronym, CPM, stands for cost per mille, with the Latin and old French word ‘mille’ meaning a thousand. For this reason, you will often see CPM referred to as cost-per-thousand. More …
What Is CPM and Why Your Marketing Team Should Care
Oct 4, 2022 · CPM in marketing is cost per thousand, also known as cost per thousand impressions or cost per mile. It's a formula that calculates the total ad spend per 1,000 …
What is CPM? CPM Meaning and Best Practices - Adsterra
Jul 25, 2025 · CPM is a pricing model that equals to the cost of 1,000 ad impressions on a publisher’s platform. CPM rates include the number of impressions sent and the associated …
Definition - CPM - Marketing Terms
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a …
What Does CPM Mean? Digital Marketing Terms Explained
What is CPM (Cost-per-Thousand)? CPM measures the cost of an advertisement per 1,000 online advertising impressions. An impression is when the ad is displayed on a web page. The CPM …
What is CPM in Marketing? | Teamtown
CPM stands for "Cost per Mille," where 'mille' is Latin for 'thousand.' It is a standard measurement used in advertising to denote the price of 1,000 advertisement impressions on one webpage. If …