Dec 3, 2024 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed …

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May 17, 2022 · For more than 60 years, McDonald's has held strong as an icon of America's post-war boom. As the world's largest fast food chain — a concept it pioneered — it influences how people around the world eat and live while maintaining a sizable lead over its competitors in number of locations, annual revenue and advertising spend.

Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore …

Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is Love,” per details shared with Marketing Dive.

Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning …

Aug 28, 2024 · Dive Insight: State Farm’s strategy of hooking younger consumers in hopes of keeping them for life depends on being culturally relevant, a status it has sought to achieve routinely through its ties to football. Stunts like pairing brand character Jake from State Farm with Travis Kelce’s mother, Donna, to comment on the NFL star’s buzzy relationship with Taylor …

Oct 19, 2023 · Dive Insight: With the launch of Creator Collab Campaigns, Snapchat is attempting to shore up additional advertiser interest at a time when influencer marketing is growing compared to other paid social advertising. The move comes at a rough time for business, with parent Snap reporting a 4% year-over-year revenue dip in Q2 and a weaker-than-anticipated outlook for Q3 …

Jan 26, 2024 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.

Oct 1, 2024 · Cannes Lions . June 16-20 Cannes, France. The Cannes Lions International Festival of Creativity hosts thousands of advertisers from across the globe to celebrate the industry’s most prestigious work and hear from a variety of thought leaders who have made an impact on the space.