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Day 40 of Outlier Stories: How Toms Shoes Bounced Back
In the 2000s TOMS Shoes pioneered the “one for one” model where you buy a pair of shoes, and they would donate a pair. Media attention turned them into a billion-dollar brand, but over time critics pushed back. Their model didn’t actually address a lot of systemic issues and the donated shoes were often resold or ended up in landfills ...
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