Aalsmeer Flower Auction Fights the Clock
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Welcome to the world’s largest flower marketplace - one of the most fascinating morning rituals in the Netherlands. The auction itself works in a unique way. Instead of prices going up, they go down. A giant digital clock starts at a high price and slowly counts down. Buyers sit in the auction hall watching the clock, and the first person to press the button secures the lot at that exact price. It all happens incredibly fast. Sometimes a decision takes just a few seconds. Once sold, the flowers
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