Hallyu! is almost here 🫰 Behind the meteoric rise of South Korean pop culture to the world stage—a phenomenon known as the Korean Wave, or hallyu—is the story of a country’s remarkable resilience and innovation. Opening March 24, "Hallyu! The Korean Wave" is an immersive and multisensory journey through this fascinating history. Reserve tickets now to experience it for yourself: http://ms.spr.ly/6185cmueW “Hallyu! The Korean Wave” is created by the Victoria and Albert Museum—touring the world.

K-Pop is more than music, it's a whole immersive experience. Learn more about what's driving the success of K-Pop in chapter 3 of Art Historian Kate Bryan’s interview with Rosalie Kim, Lead Curator of ‘Hallyu! The Korean Wave’. Visit the Genesis-sponsored exhibition at the Victoria & Albert Museum Victoria and Albert Museum in London. #GenesisEurope #KWaveLondon | Genesis Europe