Why do jeans have that leather patch on the back? When Levi Strauss made the first riveted jeans in the 1870s, they needed a label that could survive a workday, not just a wash. Paper tore, embroidery unraveled, but leather endured, and it told the world these jeans were built to last. That’s where the “Two Horse” logo came in, a literal tug-of-war proving their strength. Today, the patch is mostly decorative, often faux leather, cork, or fabric, but as a dry cleaner, I’ll admit it’s ironic when
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Levi's® Jeans, Jackets & Clothing | Levi's® Canada Official Site
Levi's® Jeans, Jackets & Clothing | Levi's® Canada Official Site
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Levi Strauss brought the market know-how and Jacob Davis brought the copper rivet reinforcement. Together, they crafted an icon. RIVETED: THE HISTORY OF JEANS premieres Mon Feb 7 at 9/8c → pbs.org/wgbh/americanexperience/films/riveted-history-of-jeans | American Experience | PBS
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Levi Strauss brought the market know-how and Jacob Davis broug…
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Wear now, wear later. Stretch your style from summer to fall with our Simply Stretch denim. See the new collection for fall: http://bit.ly/2abN6ha | Levi Strauss Signature
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Patch on. Peace out. Customize your denim with Minions patches. Available at a Levi’s® Tailor Shop near you. Get ready to see Minions: The Rise of Gru, only in theaters. https://www.levi.com/CA/en_CA/features/tailor-shop #Minions #TheRiseofGru #LevisxMinionsn | Levi's
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Patch on. Peace out. Customize your denim with Minions patches. …
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