Why don’t roses smell like roses anymore? I mean properly smell, that deep, honeyed, almost jammy scent you expect when you put your nose right into the petals. Most modern roses are bred for shape, colour and vase life, not their perfume. So if you’ve ever buried your nose in a bouquet and thought, “Why does this smell like nothing?” Here’s why this happens, the botany and chemistry behind it. Substack link in bio. | Natural Perfume Academy